#1 – Bad Overall Design Once upon a time, getting to the first page of Google search results was as simple as inserting a few keywords into your website content. These days, though, things are far more complex. In fact, Google will rank your website based on its overall design – and so will your visitors. There are several things that might add to a bad design, and they include:
Lack of responsiveness – This occurs when your website isn’t as visually appealing or doesn’t work as fluidly on different types of screens.
Poor color selection – If you choose colors that are too bright, or if you put too many contrasting colors in the same place, this may aggravate visitors and cause them to bounce.
Bold, loud patterns – Though patterns are fine for backgrounds, it’s important to choose patterns that don’t overwhelm the visitors.
Poorly sized elements – Having a header that is too big, text that is too small or doesn’t wrap around images properly, and similar issues will cause frustration, too.
Bad fonts – Your font needs to fit your overall web design. If it’s too big or bold, it will likely annoy visitors, and if it’s too light or thin, they will struggle to read it.