Google Ads Challenges
Saying everything in limited characters.
Your ads must be compelling enough to grab attention and drive conversions. However, with standard ads, you only get 30 characters for your headlines and 90 characters for your two description lines.
That’s not much space to work with, especially when your ads should:
Convey what makes your business special.
Make an irresistible offer.
Include a call to action.
Like all writing, the most important step is to start. Once you have a few drafts, then you can refine them to find the best 2-3 variations you want to test first. Remember, no one knows for sure which ad copy will perform best so always run multiple variations and let the data guide you.
AIM - Advertising @ Integrated Marketing