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Google Ad Challenges

Google Ad Challenges

Challenge #4:

Defining what makes your business special.

Why should Google users click on your ad over all the others?

To answer this question is to define what makes your business special. That alone can be surprisingly challenging; then, you must summarize that uniqueness in a very limited space using text ads. Focus your ad on whatever it is your business does better than everyone else, and build from there.

AIM - Advertising & Integrated Marketing

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