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FOR THE BUILDING INDUSTRY
AIM|ADVERTISING & INTEGRATED MARKETING
WHY ARE VISITORS LEAVING YOUR WEBSITE?

AI is transforming marketing, but only when it’s powered by the right data. Without clean, current, and well-organized inputs, even the most advanced models can misfire, leading to missed opportunities and wasted spend. Quality data fuels smarter segmentation, personalization, and optimization at scale. But where do you start, and how do you ensure your foundation is strong enough to support meaningful AI outcomes?

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