Updated: Jan 11, 2019
1. Website Traffic
The first Pillar is website traffic. Obviously, if you don’t get any traffic to your website, then you’re not going to be very successful with digital marketing. If you’re just getting started, then this is where you need to focus. Think of website traffic like fuel.
You need a constant supply of “fuel” or else your marketing will come to a screeching halt.
2. Website Conversions As I mentioned above, all the traffic in the world does nothing for your business unless you can actually convert it into leads and sales. For established businesses that already have a steady stream of visitors, improving website conversion is likely the biggest leverage point to increase sales.
Here’s a quick example to highlight this point… Let’s say your website gets about 1,000 visits per month and of those visitors about 5 convert into sales. That’s a 0.5% conversion rate. What happens if you can increase your conversion rate to 1%?
You’ll double your sales with the same traffic you’re already getting to your site! That means you would double your sales with no more investment in traffic tactics like advertising, SEO, social media, etc. Two more Pillars to come next