Reason #3 Why Visitors are Leaving Your Website
#3 – Poorly Structured Content Content is still king when it comes to creating an excellent website that visitors will love. Unfortunately, many people continue to make simple mistakes that are causing their visitors to bounce and affecting their overall rankings. In order to ensure that your content is structured as optimally as possible, make sure that you avoid the following:
Too much content – Review your site’s existing content and remove any information that does not serve a direct purpose. It is better to have shorter, more informative content than to have a lot of content that doesn’t really serve a purpose.
Failing to introduce the website – When someone first lands on your site, they will want some sort of reassurance that they will find exactly what they searched for. Be sure that you include some sort of introduction for each piece of content that succinctly explains what visitors will find on that page.
Showing old content before new content – Dynamic content is your best friend (and Google eats it up) so be sure that you’re showing visitors your newest content at all times.
Straying from the point – Finally, if you include irrelevant information just to get some keywords in, you’ll end up confusing visitors. Avoid “fluff” at all costs and make sure that the information on the page all serves the same purpose.
Failing to use localized content – The focus on local content is huge, and Google has adjusted its algorithms to suit this. People want what they want, and they often want it now, so make sure that you’ve optimized for local keywords if this applies to you.